Regardless of if all K-pop fandom was targeted at men idols, so it report focuses mainly toward sexual objectification, lookism, and you can sexism in the lady idols’ music and possible impact on fans’ (mainly more youthful ladies) gender attitudes
It is essential to data that element of K-pop because it’s alot more problematic about brand new darkened truth off gender affairs in Korea: In the event Korea possess successfully modernized their cost savings, it lags far at the rear of other OECD (Organisation for Economic Co-procedure and you will Creativity) places in terms of sex equality ( Bethmann & Rudolf, 2016 ; Rudolf & Kang, 2015 ). Featuring the fresh new largest intercourse spend pit while the poor doing work environment for women among rich regions, Korea’s ranking from the International Intercourse Pit Directory try towards the level having Muslim-majority countries well-recognized for their discrimination up against lady and you can rated better underneath the stubbornly patriarchal The japanese ( GGGR, 2015 ; PwC, 2017 ; Brand new Economist, 2016 ).
Students was indeed viewing and criticizing new extremely sexualized, commonly sexist content, also the propagation away from lookism from inside the K-pop music and you can discussing the prospective effect on K-pop music admirers. According to this type of talks and accepting the deficiency of tough evidence in the argument, that it report suggests another hypothesis: When the K-pop music in reality produces sexist maxims and also the objectification of women (since established in section II), its internationally victory could have negative repercussions towards the improvement gender equality around the globe. ; and 2) What is the dating ranging from K-pop music fandom and you may fans’ perceptions toward office regarding labor ranging from men contained in this and you can beyond your household?
This research mostly causes the existing literary works throughout the following the a couple of suggests. Very first, by using another and recently built-up study gang of six,317 findings off a hundred places, this study adds uncommon hard empirical facts to your debate off exactly how K-pop impacts fans’ gender perceptions. Next, the research suggests how sexism, lookism, and you can sexualization will most likely not just be mellow cultural situations, but could actually dictate individual perceptions about how precisely paid down and you can unpaid works might be separated between men and women. However, it has to additionally be noted this particular analysis will not intend to measure people causal consequences. Considering the constraints out-of a combination-sectional survey design, results must be interpreted just like the correlations rather than causation.
Therefore, the analysis questions getting checked-out are listed below: 1) What is the relationship between your degree of K-pop music fandom (counted because of the an individual’s willingness to cover K-pop facts and situations) and you will individual gender perceptions?
With the rest of this post is structured as follows. This may supply the conceptual reason for the study hypothesis and you can the new empirical studies. Part III raises this new survey structure, analysis put and variables, and you may merchandise detailed analytics of your own details utilized in this study. Point IV gift suggestions the fresh empirical methods utilized for research and you will empirical show. Point V concludes the article.
Sexism, eg sexist thinking on female, hence mainly stem from conventional stereotypes from the sex spots, is just one of the chief offenders you to stand in how off sex equality. Early in the day studies have investigated gender-role stereotyping into the musical films ( Aubrey & Frisby, 2011 ; Kalof, 1999 ; Kistler & Lee, 2009 ; Seidman, 1992 ) or any other media forms ( Lauzen, Dozier, & Horan, 2008 ; Timber, 1994 ), and discovered you to definitely than the people, ladies are expected to getting intimately objectified and you can held so you can stricter looks criteria. Furthermore, women are plus commonly represented with techniques one stresses old-fashioned sex roles: people were more powerful, dominant, aggressive, and you may unlawful, when you are females had been expected to getting exhibited because poor http://www.datingmentor.org/std-dating, oriented, submissive, and nurturing. Though some K-pop music teams and idols frequently issue antique intercourse spots courtesy their androgynous or homoerotic imageries (particularly, Amber out of f(x), Jo Kwon regarding 2AM, and you can Lee Hong-gi of F.T. Island) and you will remind alot more egalitarian gender perceptions, all the main-stream K-pop designers, instance girl groups, were conforming towards prominent stereotypes.